buyer’s surplus

/ˌbaɪəz 'sɜ:pləs/ noun
an extra margin generated when an item is bought at a higher discount than usual
When the brand manager realised how great the buyer’s surplus was, she decided to lower the price of the product.

Marketing dictionary in english. 2015.

Look at other dictionaries:

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  • surplus — ▪ I. surplus sur‧plus 1 [ˈsɜːpləs ǁ ˈsɜːr ] noun 1. [countable, uncountable] ECONOMICS an amount of something that is more than what is wanted, needed, or used: • Sugar prices fell after revised estimates of the surplus for the current crop year …   Financial and business terms

  • Surplus value — is a concept created by Karl Marx in his critique of political economy, where its ultimate source is unpaid surplus labor performed by the worker for the capitalist, serving as a basis for capital accumulation.The German equivalent word Mehrwert… …   Wikipedia

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  • seller's surplus — UK US noun [U or C] ECONOMICS ► the difference between the lowest price that a seller would sell something for, and the price at which they really sell it: »The seller s surplus is the trade price minus the seller s valuation. → Compare BUYER S… …   Financial and business terms

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  • Monopsony — In economics, a monopsony (from Ancient Greek μόνος (monos) single + ὀψωνία (opsōnia) purchase ) is a market form in which only one buyer faces many sellers. It is an example of imperfect competition, similar to a monopoly, in which only one… …   Wikipedia

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